The National Museum of Korea’s 'Educational Integration Platform' Introducing MODU
MODU is a pioneering project initiated with a vision to digitize and centralize the scattered educational resources of the National Museum of Korea. The objective was to create an easy-to-navigate platform for users to find and engage with the materials they need. The project's scope encompassed everything from strategic consulting for the platform's development to the enhancement of its overall service delivery. We've streamlined and categorized educational materials and programs from museums nationwide, culminating in a uniquely structured educational platform that stands as an industry benchmark. Moreover, we've implemented a user-focused UX/UI that allows straightforward access to a wealth of data, tailoring search results to user intent. We have also developed inviting content that encourages user interaction and devised a hassle-free process for enrolling in educational programs.
From an administrative perspective, the platform has been structured for optimized management, providing a singular, user-friendly hub for diverse educational resources. This creates a platform that not only meets user needs but also fosters an environment of proactive participation.
With the advent of the "untact" era, there is a growing need for museum education that is not constrained by physical space.
The educational services of the National Central Museum, including 13 other affiliated museums, were primarily offline, with an online presence that lacked structure, which made it challenging for users to fully utilize the educational content.
The core aspiration of this project was to construct a platform that enables users to effortlessly access a variety of museum educational resources based on their specific age and interests, anywhere, and at any time.
The Journey from the Educational Integration Platform to 'MODU'
The project commenced with a comprehensive three-year blueprint aimed at the development of a unified museum education platform and this entailed extensive user research involving key stakeholders and end-users to determine the platform's strategic direction and central concept. During the first year, we established a new integrated platform as per the consultation. The following year, we incorporated an e-learning site into the platform, fortified the participatory content, and enhanced the platform's overall services, including the introduction of more user-friendly tag search capabilities.
Drawing the Course and Solving the Issues of the Current Service through Stakeholder/User Research
To design a museum education platform that meets the expectations of both end-users and stakeholders, we carried out interviews with primary targets of museum education - students (ranging from elementary to high school), elementary school teachers, and parents.
The insights gained from this, along with a co-creation workshop conducted with major education-focused department heads from the National Museum of Korea, allowed us to generate effective strategies for delivering educational content to users.
Establishing a 'Process' for Active Learning
We've established a process that promotes the effective use of content and facilitates seamless learning within the platform. Upon entering the platform, users can readily engage with the content they desire through an intuitive process.
Easily Accessible 'Category' to Find Content
We've configured filters based on type, theme, and age, enabling users to seamlessly navigate and experience desired educational content and age-appropriate educational programs.
Naturally Linked In-depth Learning 'Curation'
Users have the opportunity to explore diverse types of content, engage directly with it, or download activity sheets for independent learning. Additionally, we provide recommended content linked with the current learning material, fostering an environment conducive to in-depth, connected learning.
User Engagement Promoting 'Community'
We have fostered a vibrant community that enables user interaction, encouraging active involvement in museum education.
Users can participate in quizzes connected to various topics or exhibitions and engage in discussions about museum education.
