My Style Lab, born out of a strategic collaboration with the city of Seoul, is an inventive project aimed at stimulating the Dongdaemun market through the development of a virtual fitting exhibition for DDP (Dongdaemun Design Plaza), a dynamic digital brochure, and two immersive media installations. The five innovative installations on display within the Hi Seoul Showroom at DDP, provide visitors with a unique fashion experience, offering personalized outfit recommendations through interactive surveys and an opportunity to virtually trial these outfits.