Since its inception in 1990, LLOYD has been a flagship purveyor of classic jewelry and watches imbued with a British Modern aesthetic. In 2021, we sought to better align with its brand's unique persona by establishing a standalone e-commerce platform, independent of the E-Land Mall's brand catalog. Our ambition was to captivate modern consumers by interweaving style technology into their shopping experience and leveraging the compelling brand narrative to facilitate seamless transitions from browsing to purchasing.